What is an SEO Agency & How Does It Work?
What is an SEO Agency?
By now, you have probably heard about the benefits of SEO and why every business needs SEO. (If you haven’t, check out our post about it here.)
But you may still be wondering how your business can benefit from SEO if you don’t have an SEO professional on staff.
SEO can get a little complex, especially if you are new to digital marketing. If you are shopping for SEO services online, you have probably come across a few different SEO agencies. Though they talk about their services on their website, it may still be difficult to decipher what exactly it is that an SEO agency does, especially when they throw around lingo that you don’t quite understand.
Below we’ll answer two common questions that we’re often asked – What is an SEO agency? And what is SEO services? Then, we’ll discuss just a few of the ways that an SEO agency can benefit your business and what to look for when choosing the right partner for your SEO needs.
What is an SEO Agency?
An SEO agency offers search engine optimization services to businesses to help them improve their visibility online. Search engine optimization is the process of making changes to your website design and content to make your site more attractive to the search engines. The better optimized your site is for search engines like Google, the more likely your site will be to rank on the first page of the search engine results for keywords and phrases that are relevant to your business or product/service offering.
A major benefit of using an SEO agency is that they likely have specialized experienced in helping businesses rank on search engines. SEO experts know what it takes to help you bring more organic traffic to your site through search engines like Google, Bing, and Yahoo.
An SEO agency employs experts in different areas of search engine optimization. These SEO professionals provide a range of services, including auditing your site, developing a tailored SEO strategy, and implementing the tactics that will help your business reach its goals.
The best SEO agencies will treat your website as if it is their own. This means that they will make decisions about your site’s SEO in an effort to maximize the return on investment and help your business meet its overall goals. The agency will also look at your site from every angle to ensure that you’re getting the most out of your SEO services.
Benefits of Using an SEO Agency
There are many benefits to hiring SEO professionals to help your business optimize your site for the search engines. Below are just three of the main ways that an SEO agency can help businesses just like yours grow:
1. An SEO agency can help your business improve your search engine rankings.
An experienced SEO agency can help your company’s website rank higher in the search engines. Using the most up-to-date tools and strategies, an SEO agency knows just what it takes to help improve your website to make it look more attractive to search engines like Google. An SEO agency will help you find the right keywords to attract your ideal buyers. They will also make sure that your site architecture is optimized for search engine crawling.
By identifying what changes your business can make to your site design and content, an SEO agency will help increase your chances of ranking higher on the search engine results page. The higher your content ranks for the important keywords and phrases, the better your chances of reaching new and relevant leads.
2. An SEO agency can help improve the quality of your website traffic.
In addition to helping your company’s site rank higher on the search engines, SEO agencies can also help you increase the quality of traffic coming to your site. Think about it this way, if you are ranking for keywords and phrases that accurately align with your product or service offering then the traffic that you are bringing to your site is more relevant.
As you bring more relevant traffic to your site, you increase your chances of influencing conversions. That is because the people who are coming to your site are more likely to be interested in your products or services.
3. SEO agencies provide measurable results.
Yet another way that an SEO agency can help your business grow is by delivering measurable results. Unlike some traditional marketing tactics, SEO can easily be tracked and measured during each step of your campaign. By asking your SEO agency for a monthly analytics report on your SEO campaigns, you can better understand how the SEO services provide value for your business.
When working with an SEO agency, make sure that they provide you with a detailed breakdown of your SEO campaigns. This is one of the best ways to make sure that you’re getting a return on your investment. Some of the analytics that an SEO agency can provide include traffic volumes, sources of traffic, search engine positions, and much more.
Now that you know what is an SEO agency and how working with one can benefit your business, let’s talk about what these agencies do. Below, we’ll answer the question – what is SEO services? – by explaining many of the different services that an SEO agency provides to businesses just like yours.
Business Evaluation & Site Analysis
Many SEO agencies will start by evaluating your current site and its SEO. This includes looking at both the site’s architecture and its content to evaluate factors such as the site’s code and keyword density. This is the best way to determine what your current strengths and weaknesses are before developing and implementing a new SEO strategy.
In addition to analyzing your website, the SEO agency will also take a look at your business and industry. They will get to know your target audience and your overall business goals before creating an SEO plan. By getting to know your business and audience, the SEO agency can better decide which tactics to use to improve your website’s SEO.
Developing SEO Strategy & Goals
Once the SEO agency has completed an in-depth analysis of your current site and evaluation of your industry and target market, they can then work to help you make an SEO plan for the future. Developing a strategy and goals for your SEO campaign will depend on what type of business you have and what your overall business goals are.
The most experienced SEO agency will take what they have learned from your site audit and industry analysis and then work to develop a customized plan for your site. Part of this strategy will include identifying the right keywords and phrases that your target audience uses the most. This plan will also include different strategy and tactics that can help you rank higher than your competition on the search engines.
Setup of SEO Tools
There are a number of different tools and systems involved in implementing a customized SEO strategy. Before you start executing your campaigns, your SEO agency will determine which tools, dashboards, and other systems such as analytics programs that you will need to implement and monitor your SEO campaigns successfully.
Having these tools in place before you begin to make changes to your site will help ensure that your business is able to visualize every step of your campaign. An experienced SEO agency will be able to suggest the right tools for your SEO strategy and use them effectively to ensure that you’re getting the most out of your SEO campaigns.
Execution of Optimization
Once the SEO tools and platforms are in place, the SEO agency can then start to execute your custom optimization strategy. This SEO service typically starts with on-page optimization. This can include, but is not limited to, cleaning up some of the code on the backend of your website and making sure your site is mobile-friendly and easy to navigate. This will also include compiling a list of target keywords for you to use when creating content for the site.
This phase of search engine optimization also includes off-page SEO strategies. You may not have direct control over off-page factors such as increasing authority or building links. However, your SEO agency will provide some suggestions for ways to improve off-page tactics and may even deliver a detailed plan for how you can start to improve your site authority.
Ongoing Search Engine Optimization
Search engine optimization is an ongoing process. Google is always reevaluating their algorithm to make the search engine remains useful for its users. With every Google update, businesses have to reevaluate their SEO strategy and make both small and big changes to their website to remain compliant and maintain their SEO ranking. An SEO agency can provide continuous SEO services to help ensure that your site remains visible on the search engines.
Ongoing search engine optimization services can include further keyword research, blogging services, link-building campaigns, and other on-page optimization tactics. The most experienced SEO agencies stay up-to-date with the latest changes in search engine optimization, which allows them to update your strategy to ensure long-term success for your company’s site.
What to Look for in an SEO Agency
Not all SEO professionals are created equal. While some follow best practices and work hard to help your site rank high on the search engines, others may take the easy way out, using tactics that will eventually harm your site’s reputation and may even result in penalties. If you’re thinking about hiring an SEO agency to provide search engine optimization services for your business, there are a few things that you may want to consider.
Here is what you should look for in an SEO agency:
- Past Success – If you want to find out how successful and experienced an SEO agency is, you can start by looking at their past successes. Take a look at the agency’s case studies and testimonials to see how they have helped businesses in the past. Have they helped companies rank on the first page of Google
- Customized Services – Another important thing to look for when looking for an SEO agency is whether or not they offer strategies that are tailored to the unique goals of your business. When it comes to SEO strategy, no two businesses are the same. You need to make sure that you’re working with an agency that has taken the time to get to know your industry and target audience and understands your business goals and budget.
- Work Performed In-House – Another thing to look for is an agency that performs all their SEO services in-house. Some SEO agencies will outsource their work to third-party SEO agencies in an effort to save money. However, you never know who you are getting to work on your site and what their experience level is if they are not working in-house with the agency that you’ve hired. Stick with an SEO agency that performs their work in-house, so that you know who is working on your website and handling day-to-day tasks.
These are just a few of the factors that you’ll want to consider when choosing an SEO agency to work with. Some other things you should take into consideration is how long they have been in business and what types of services they offer. If the agency does not provide comprehensive SEO services then you may want to continue to shop around until you find an agency that can better meet your needs.
Boost Your Online Visibility with an SEO Agency
Now that we’ve answered the questions – What is an SEO agency? And what is SEO services? – you should have a better understanding of what an SEO agency is and how it can help your business improve search engine visibility. As you start to consider whether or not hiring an SEO agency is right for your business, think about whether or not you have the resources in-house to tackle SEO effectively and efficiently.
If you decide that you need help with your search engine optimization strategy and implementation, you’ve come to the right place! The SEO experts at LYFE Marketing use a proven SEO process to produce effective results for all our SEO clients. Give us a call today to find out more about our SEO services: Request A Quote.
March 25, 2018