In business, reputation is everything. Thanks to social media and review sites like Yelp, you can build a great online reputation fast. There’s just one problem: The Internet moves fast, and with a few missteps, you can hit rock bottom just as quickly as you rose to that coveted 5-star rating.
Branding and visual identity are all around us. Look closely, and you’ll find them on websites, product packaging, and different types of advertising. Even personal items, like documents and business cards, bear some form of identity.
Branding is what other people think—about you, your company, your product, or your service. Visual identity is what that brand looks like, from your logo to your color choices and so much more.
Strong visuals can be very persuasive. Think of your own experiences as a consumer. Have you ever chosen a product simply because you liked the way it looked? Understanding visual identity can help you make more thoughtful design decisions, regardless of your role, medium, or skill level.
We focus strongly on function and usability and train you to manage your website as a business asset. We go to great lengths to assure your content is delivered in such a way that visitors can easily and intuitively find the information they seek, resulting in a pleasant and productive user experience.