Color Psychology in Logo Design

Color Psychology in Logo Design


  1. Some nice logo examples there. The Barbie design would’ve made a great addition to a previous post I made about hand-written logos. I hope you’re well.

  2. Thank you for this post. I made very similar post some time ago but I didn’t write as many colors as you did.

  3. Your article color psychology in logo design was well writtern. Your examples well support your statements!

  4. A great article, thanks for posting. I am currently going through creating a new logo with a graphics design friend so very apt timing!

  5. Very informative aricle, could’nt have come at a better time.

  6. You may want to point out that your descriptions here are almost entirely cultural and may not be applicable in various cultures around the world.

    I would also argue that describing pink as ‘feminine’ is an example of a cultural association that is both sexist and rapidly changing. In contrast, describing blue as ‘authoritative’ highlights the sexist dichotomy between it and pink.

    All in all, not a terrible article… 😉

  7. Excellent article. Definitely saving this link.

  8. It is an insightful posting. As I’m in the process of re-designing my website, it has been very helpful to know the connotations attached to colours.

  9. Really nice concepts can anybody help me to create my company logo. I leave my email address to contact me. Thanks!

  10. Make me reliaze that color can speak too

  11. Fantastic review. I am lovin’ 😉

  12. Bookmarked and will use for future reference. Thanks

  13. Really cool! psychology… will definitely help me in my new work.!

    Thanks for sharing. 🙂

  14. Yellow, much like red, can have conflicting messages. It can represent sunshine and happiness or caution and cowardice.

  15. I’m doing some research on colours before making a recommendation to my client for a colour scheme for their new luxury goods website, and this is another page I’ve bookmarked for future reference smile Thanks!

    However a couple of things I noted here; that there doesn’t appear to be any real distinction between grey and silver. Are they not separate colours with different meanings and psychologies? Or is silver just considered a shade of grey?

    The article gives grey some attributes that I’d be more inclined to credit to silver; namely authority, respect and stability.

    Also notable by its absence is gold. Is this considered a shade of yellow? I would have thought over the years with so much marketing in luxury goods, that gold would have done enough to be considered a separate colour with the connections of luxury, wealth and success.

    In any case, thanks for a well-written and nicely presented article. I’ve picked up some info I’m sure will come in handy when making my report 🙂

  16. Really cool! Thanks for sharing.